Overall Conclusions
*Rebranding has been successful in attracting people to the CBD
* Rebranding could be more successful in attracting people form further away
* The Victoria Centre is the most successful – the most attractive building, best environmental impact, highest number of shops, most visitors
* The Broadmarsh is the least successful – most closed shops, poorest environment within, most closed shops around the centre, most footfall was to travel through the centre rather than to shop in the centre.
* Rebranding could be more successful in attracting people form further away
* The Victoria Centre is the most successful – the most attractive building, best environmental impact, highest number of shops, most visitors
* The Broadmarsh is the least successful – most closed shops, poorest environment within, most closed shops around the centre, most footfall was to travel through the centre rather than to shop in the centre.
Overall Problems with Data Collection
* Not everyone chose to participate in the survey meaning that not all views could be included
* The EIA was subjective and each person has their own views
* Visited midweek, would have had a bigger potential sample at a weekend
* The EIA was subjective and each person has their own views
* Visited midweek, would have had a bigger potential sample at a weekend
Overall Limitations
* If people refused to participate the sample is smaller and so less reliable
* Miscounting quite possible in the footfall, particularly when busy
* Sample size of 100 questionnaires is not large in a CBD
Other data I could have collected
* Traffic count to demonstrate how busy the site was
* Miscounting quite possible in the footfall, particularly when busy
* Sample size of 100 questionnaires is not large in a CBD
Other data I could have collected
* Traffic count to demonstrate how busy the site was
Overall Reliability
* Mean was calculated for EIA and Footfall at each site to make data more reliable
* Sample small so not fully representative of such a large city
* Sample small so not fully representative of such a large city